Looks like Facebook is doing it again. They’re trying to get into the news business with a new app that is suppose to distribute breaking news. This comes after they’re failed attempt at publishing longer forms of content via Instant Articles.
This new app that they are rumoured to be developing, as reported by Business Insider, is very similar to Twitter.
From Business Insider:
Details are still vague, but here’s how Facebook’s new product, which is currently in early (“alpha”) testing, will supposedly work.
- Users will download a new mobile app by Facebook
- Users will then choose partnering publications they want to follow on the app and topics (or “stations” and “substations”) they want to receive breaking news alerts about. Facebook has apparently selected only a few companies to launch with.
- When there is breaking news, partnering publications can create mobile notifications that will blast out to all of the followers instantly, as fast as a tweet would.
- The mobile alerts allow for up to 100 characters of text and a url to the news article on that publication’s website. One publication can’t create a notification for another, for example.
- The blast will go out, and when people click on the link, they’ll be taken to the publication’s website to read the article.
I guess if first you don’t succeed, try and try again!