When I talk about news, content and social media, I have always meant platforms like Twitter, Facebook, Instagram, Google+, YouTube and all that. I could just kick myself for never thinking about Whatsapp, the messaging app on our smart phones.
The country’s first news portal has recently launched a beta version of a Whatsapp Broadcast Service where they send out breaking news, headlines, and news digests out to subscribers.
At the end of 2014, Whatsapp had accumulated 600 million users worldwide, according to a report by AFP. And it is the most popular messaging app in Malaysia.
There are challenges of course. The most obvious at the moment is that sending out messages on Whatsapp has to be done manually and there is a limit to the number of members in a group.
When the subscribers start to accumulate, it’s going to be difficult to start managing everything. Unless, Whatsapp starts thinking about this and addresses it.
And… it’s owned by Facebook!