Civic journalism: Forget audience measurement & focus on audience engagement instead


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In a time when news organisations and journalists are so obsessed with metrics and audience measurements, maybe we need to step back and see what really matters… good, quality stories that actually engage the audience.

The term civic journalism has long been gone from so many newsrooms and it may just be time to highlight it again so we don’t lose the plot – that the true stakeholders whom journalists need to serve are the people.

Civic journalism means that as journalists, we try to find a way to include the ordinary person in the stories and issues of the day, creating a way for them to participate and to put them in a position to actually act and do something.

Read more on civic journalism at NiemanLab.Org:  ‘If audience engagement is the goal, it’s time to look back at the successes of civic journalism for answers

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