Does a million views online equal a million eyeballs on TV?
The Internet has now become the mainstream media platform that is serving the mass audience. But what do the numbers really mean?
Tag Archives: metrics
Civic journalism: Forget audience measurement & focus on audience engagement instead
In a time when news organisations and journalists are so obsessed with metrics and audience measurements, maybe we need to step back and see what really matters… good, quality stories […]
The numbers game may not be all bad for news and journalism content
From a journalist and content producer’s perspective, development of stories is considered very sacred and full of integrity. Never will we sway to the winds of metrics, ratings and numbers. […]
Should metrics and audience analytics determine journalistic and editorial direction?
The human factor or the Chartbeat culture? This is a debate that has been raging on in newsrooms everywhere (including here in Malaysia) and the most common argument is that […]
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