Malaysian start-ups are alive and well


1337-Acceleratorkopitiam

Malaysian start-ups are alive and well
By Zan Azlee

You probably haven’t heard of the mobile game Chinese Zombie War 2 (or maybe you have!). Download it and you can be a Taoist priest battling zombies throughout China.

The graphics are great, audio captivating and the storyline can get you hooked to the whole thing in a matter of minutes. You can have quite a lot of fun! Just remember not to get your brains eaten.

In 2013, the game was listed under the top 20 most downloaded mobile games apps in China. Now consider that China has a gazillion people, you can imagine the revenue it generated.

And best of all, the game’s developer, Malaysian start-up Tomato Animation, is racking in all dough. One of its founders, Nasruna Rahmat, says that the main hurdle is marketing.

“We’re indie developers and we can develop anything. But what we really need help in is marketing,” she said.

The start-up received funding from MDEC’s Integrated Content Development Programme (ICON) and is signed under the 1337 Accelerator programme led by CEO Bikesh L.

And according to Nasruna, all the marketing mentoring Tomato Animation needs were met by being under 1337 since they were hooked up with the right experts.

“It’s not about the money. Funding in Malaysia can be found anywhere. What’s important are the mentors,” explained Bikesh, who is also known as Mike by all the start-ups under his accelerator programme. [Click to read the full article at KopitiamEkonomi.Com]

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