I recently spoke to a group of PR (public relations) professionals about maximising social media to engage an audience. They were very receptive! It was organised by PR Newswire and was held in Kuala Lumpur on 20th October 2016. You can click on the image above to watch the full video of the event.

Basically, my points were:

• Have good and compelling storytelling
• Have interesting and compelling characters
• Subjects must be relevant
• Approach must always be personal
• Be as visual as possible

I think I killed it! Haha!