The podcasting industry in the USA is developing and growing in leaps and bounds. Something that has been on the DIY front is now fast being recognised as a legitimate media platform (but hopefully the DIY spirit doesn’t disappear!).
The Interactive Advertising Bureau (IAB) is organising an upfront in New York City this September. It will be a place where radio stations, podcast producers, podcast networks, ad sellers and advertisers will gather together to learn stuff about each other.
Is that cool or is that cool?
And here we are in Malaysia, trying our damndest to produce our podcasts on a regular basis for the past year on our own funding. I am wishing hard that the medium will quickly grow a bigger following in Malaysia like how online videos have grown.
Read more about the podcast upfront at the Wall Street Journal ‘Podcasts Aim to Lock in Advertising Revenue With Upfront Event in September‘.
Listen to our Fat Bidin Podcasts here.