In the past five years, millions of people have cancelled their television cable or satellite connection. Where are they getting their news and entertainment now? The Internet, of course! These people are ‘cutting the cord’ because they feel that TV no longer serves any purpose for them.
I haven’t cut the cord yet but I see it eventually happening since I don’t even watch TV anymore. All I do is watch the Internet since I’ve connected my Mac Mini to my TV set. (Wait… that means I still watch the TV… right?)
And there is increasing number of youth who are now known as ‘cord-nevers’. They have never even really watched TV because they have been raised solely on the Internet.
And I see the point. Why would anyone want to pay expensive monthly subscription fees for TV channels that don’t satisfy their needs? A cheaper alternative for all this is high speed broadband.
And it’s not like they will be missing anything from TV because the same information is presented to them online, and with and even more appealing presentation and form!
There are also online exclusive content services now available like IFlix and the likes which are so much cheaper. IFlix has a starting subscription fee of RM8 a month!
So unless TV still wants to be in the game, they need to look back at their content presentation and start repurposing.
Read more about cutting the cord at Mediashift.Org.