Content marketing: The latest ‘in’ thing


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Content marketing: The latest ‘in’ thing
By Zan Azlee

Mark my words. Things are going to be big for those who are in the content industry. And I’m not just saying this because I’m in the industry! Well, okay, maybe I am. But I don’t think I’ll be mistaken.

I have written about content marketing before and how important it is for organisations to use and harness it to build awareness, gain credibility, target the right audience or market, and to amass loyal followers.

And what is the difference from when I first started writing about it and now? The difference is that previously, although many organisations were aware of content marketing, they weren’t convinced. But now they are.

If you don’t believe me, just browse the Internet and see for yourself. How many non-content related organisations out there are now focusing on content? I bet you can find quite a few.

Internationally, the best example is Red Bull. Initially an energy drink and sports sponsor, they have now ventured into magazine publication, both traditional and digital, and Internet television.

What started out as a soft approach of trying to sell their brand has now become an important operation of the organisation that is now pulling its own weight financially.

Locally, many organisations have embraced content as an indirect way to create a positive image of themselves although their content marketing strategy isn’t pulling in direct revenue. [Click to read the full article at KopitiamEkonomi.Com]

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