Yuna – brilliant talent or just plain exoticsm?

Yuna – brilliant talent or just plain exoticism?
By Zan Azlee

Congratulations to Yuna for making it to number 19’s top 20 artists to listen to in 2014. It’s quite an achievement for her and for Malaysia. Even the paragraph that introduces her in the article seems to acknowledge this achievement by stating:

‘There’s a good chance you don’t have any Malaysian musical artists in your current music library, so let Yuna be the first.’

Before I go on, let me state that I’m not much of a Yuna fan. Although I don’t think her music is awful, I also don’t think it’s extraordinary. But that’s beside the point. What I really want to highlight here is to wonder what could be the real reason of Yuna’s success in America.

After the 9/11 attack on the World Trade Centre in New York City, followed by wars in Afghanistan and Iraq, the United States has had a terrible relationship with Muslims. They have had to go through very damaging racist accusations due to their racial profiling activities in the name of national security.

The negative implications and treatment towards Muslims, especially those living in the United States, were huge and quite shocking actually. And now, the former superpower of the world is on a big crusade to try and fix this problem internally by attempting to improve Muslim and non-Muslim relationship. [Click to read the full article at English.AstroAwani.Com]


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