Local broadcasters, be warned!


Here’s my warning to all local broadcasters… especially employees. Heed my call!

Local broadcasters, be warned!
By Zan Azlee

NOV 18 — Beware all broadcast media professionals! Take heed of recent international media news (if you’ve been keeping abreast, of course!). This week, CNN, that great global 24-hour news network, just laid off a significant number of their staff from their offices around the United States.

Among those let go were journalists, cameramen and editors. The reason, said senior V-P Jack Womack, is the change in workflow due to current technology. An internal memo he wrote that is available online states:

“Technology investments in our newsrooms now allow more desktop editing and publishing for broadcast and online. This evolution allows more people in more places to edit and publish than ever before. As a result of these technology and workflow changes, CNN is reducing the number of media editors in our work force in Atlanta. … Consumer and prosumer technologies are simpler and more accessible. Small cameras are now high broadcast quality. More of this technology is in the hands of more people. After completing this analysis, CNN determined that some photojournalists will be departing the company.”

Apparently (obviously!), technology and the media have developed so much that what used to take whole production teams to do can now be achieved by single individuals. Surprise! Surprise! I have been preaching, and practising, this for many years now. Almost 10 years, to be exact. And people are only realising this now? [Click to read my full article at The Malaysian Insider]

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