Filed under: broadcast, film, GUIDE TO AFGHANISTAN: The Adventures of a KL-ite, internet, journalism, new media, The Malaysian Insider, video blog, writing | Tags: 1malaysia, ad, aidilfitri, amputee, bernas, commercial, documentary, eid, fat bidin, hari raya, journalism, malay, malaysia, mubarak, new media, petronas, The Malaysian Insider, video journalism, web video, yasmin ahmad, zan azlee
AUG 17 — Have any of you seen the latest batch of Hari Raya television commercials yet? I don’t know about you but I’m getting pretty annoyed and irritated by them. It seems to me that they are all competing with each other to see who can make Malaysians cry the most… no matter what the cost! It’s like the end justifies the means or something. The worst this year has to be the one by Bernas.
It starts out at a boarding school or orphanage of some sort where a lot of young children are about to leave for the Hari Raya holidays. Everyone of them has family members coming to pick them up except for these two boys. One is speech-impaired and the other is blind.
The speech-impaired boy tells the blind boy about his mother in the village. So the blind boy suggests they ditch the school/orphanage and find their way to the village. They go through all kinds of challenges that would make me, a grown man in my 30s, give up on life. But, of course, these boys persevere. When they do reach the village, guess what? The speech-impaired boy’s mother is dead! They are there to visit a grave and he tells the blind boy that they can share a mother!
Well, cut my chest open, tear my heart out, throw it on the ground, stomp on it a few times, pick it back up, put out some cigarettes on it and shove it back in! What will they do next year to top off this year’s TV commercial? Film a quadruple amputee rolling on the ground and flash the words “Selamat Hari Raya” on screen? [Click to read the full article at The Malaysian Insider]
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